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Objective
Imagine and prototype a new product line for fluid beauty consumers navigating the space between skincare and makeup
Approach
I designed a collaborative journey involving both internal expertise and external creative voices:
R&D, Marketing, Communication
TikTok creators, make-up artists, hairstylists
A digital-behaviour psychologist
Store managers from key retail partners
The iterative process allowed teams to explore, refine, and align at every stage.
Why it worked
Rich diversity of perspectives
Leading to deeper insight
Iterative co-design
Ensuring ideas were tested, sharpened, and grounded
Strategic + creative alignment
Innovation that fit both the brand and real user needs.
Impact
10 product concepts developed, 20+ professionals involved, and a strengthened internal culture of open, collaborative innovation
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